Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”
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同时,研发人员的平均值持续增长,中位数则在波动中下滑,这一现象再次呼应“整体扩张、结构分化”的特征。也就是说,研发人才作为核心战略资源,与研发资金一样具有强烈的“马太效应”,都向技术雄厚、资金充足的头部企业集中。